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I’ve tried Triple whale, Segmetrics Hyros, GA4 and Looker connectors before and they all work but to varying degrees. I’d say my worst experience was Looker connectors but it can be rly good if you do inhouse, GA4 can be a pain in the ass sometimes but it’s good.
End of the day it’s about using a tool and sticking to it, I’ve been with Segmetrics maybe 2 or 3 years now but just choose something and stick to it longer term. Attribution will never be 100% but if you set up good tracking and you can visualize metrics well you’ll get 90% of the way there.
