Forums Forums Social Media Is it bad to not have a niche? Reply To: Is it bad to not have a niche?

  • Delecch

    Guest
    December 19, 2025 at 6:28 am

    Multi-niche works if there’s a unifying thread the algorithm can recognize. Gym + modeling + music sounds scattered, but if the connection is *your lifestyle as a 20F balancing those worlds*, that becomes the niche. The algorithm doesn’t categorize by topic—it categorizes by audience behavior.

    What matters is whether the same type of person watches all three. If your gym audience scrolls past your music content, the platform sees confusion and stops recommending you. If your gym audience *also* engages with modeling content because they’re interested in fitness aesthetics or discipline, the algo sees cohesion.

    Test this: post 3 gym videos, then 1 modeling video. Check if the modeling video’s “From Profile” traffic is above 20%. If yes, your audience is sticky across formats. If it drops below 10% and you lose reach, they’re siloing.

    Alternatively, run two accounts—one for fitness/modeling (visual discipline), one for music. The “authenticity” argument is real but it won’t save you if the platform can’t figure out who to show your content to. Niche isn’t about limiting you, it’s about giving the algorithm a signal it can act on.Variety accounts can work, but you’re trading initial growth speed for long-term flexibility. The algorithm trains on your first 20-30 posts to decide who gets your content. If half your videos are gym and half are music, it splits your test audience and takes 2-3x longer to find momentum because platforms don’t know which recommendation pool to put you in. The tradeoff: slower start, but you avoid creator burnout from posting the same category for 6+ months. Practical path: pick your strongest format (gym, model, or music) and post 80% of that for the first 60-90 days to build baseline reach. Use the other 20% to test your secondary interests and see what sticks. Once you hit 5-10k followers, the variety matters less because you’ve built enough audience trust and algorithmic history. Track your per-category retention and CTR separately so you know which formats actually land with your followers vs. what you assume they want.