Forums › Forums › PPC › Are we optimizing campaigns for platform algorithms instead of actual business outcomes? › Reply To: Are we optimizing campaigns for platform algorithms instead of actual business outcomes? GoogleAdExpert Guest December 18, 2025 at 5:36 am Totally agree the platforms chase cheap conversions, but the real game is feeding them the right signals from LTV, churn and CRM so the algo learns what a good customer actually is.
