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Because Google and SEO are systems, it depends on the H2.
Google doesn’t care about duplicated content or that every H2 needs to be unique
The problem is where the H2 repeated across similar products causes cannabalization.
You’re completely free to use the same page templae with the same H2s and copy+paste them out
This has been happening in places like Amazon, Ebay, for eons
>Does Google care if the **heading structure is reused** at scale?
Nope, and there is no “duplicate content penalty” —> everyone who is know to SEO just thinks so
>s **content uniqueness** more important than having different headings?
content “uniqueness” isn’t really thing
>Has anyone seen ranking issues from doing this across large catalogs?
I’ve seen it as an issue in small ones – but as long as it isn’t part of the search topical authority map, you should be fine.
Research:
* How does Google treat duplicate content
* [https://www.youtube.com/watch?v=mQZY7EmjbMA](https://www.youtube.com/watch?v=mQZY7EmjbMA)
