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I’ve been running this experiment, actually. I created a WP plugin that creates a PDF of every article on my site. I’m seeing the PDF URLs rank and get traffic, so it does work. I’m seeing some searches where people want a PDF, so that’s a bit of extra traffic you can get doing something similar.
I’ve also created free PDF downloads of checklists, Word docs in certain formats, or cheat sheets in articles – no email required. Those get traffic as well.
Why not get traffic for people looking for PDFs? That traffic is out there.
Make each post really good and offer these kinds of resources. I’ve also been adding a linked table of contents and a glossary of terms at the end – in addition to an FAQs section. Pack value into each post and the traffic will come.
