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The reason why this is most likely misled is that your basing this on a feeling instead of data and facts.
Aside from the search terms Google doesn’t show us, you can actually go into the campaign/experiment and point exactly at the differences in performance and what actually led to that.
If you haven’t done that, you’re just operating on some whimsical gut feeling.
>I gave the base campaign two weeks to see if it would improve on its own, but it did not and so I started another broad match experiment, and my base campaign is performing well again.
Can you share some numbers? Are they even statistically significant?
