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Do you know how or why it dropped off?
————- META————-
The 1990s: This is awesome data
2025: What’s a hit?
————–META end ——–
> Is it worth ditching the .com and moving to the .co.uk.
Depends on whats causing it. If its backlinks and you 301 – then maybe/maybe not
If it loss of impressions due to the market, yes
Are you adding more content?
Guessing out loud but do you create the content? Do you understand keywords? Topical Authority?
The reason I ask – is – why aren’t you looking at the site through the lens of pages, keywords and ranking?
I would never look/care about hits or impressions or total clicks
I care about clicks by keyword group
Are you an Ad Sense site?
