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I see it more as SEO growing up, not separate disciplines. The basics still matter. Authority, intent, clarity, and usefulness decide who gets shown.
What changed is where visibility happens. Instead of just links, now it is answers and AI summaries. I am not planning content as “this is SEO” or “this is for AI.” Pages that clearly answer questions and show real experience tend to work everywhere.
Feels less like new strategies and more like a push to stop writing vague content.
