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The only real difference I consider: off page used to just be backlinks – get a link with ‘click here’ anchor text could increase organic rankings, and still does, but now you want more brand mentions / omnipresence to show up in LLMs, especially being featured in listicles on other sites or featured in directories or review sites etc. I’ve seen sites that are pure spam product roundups that barely rank for organic terms but drive tens of thousands monthly LLM traffic per listicle format. It’s just SEO as usual + more.
