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I’m just learning more about this too. I have a large dynamic custom website and my biggest issue thus far isn’t content related. I’m fixing all the bugs my website has and making sure canonical tags are in place, broken links are fixed, etc. and then I’m going to focus on ui/ux, and then I’ll worry about content and backlinks. Going to use screaming frog tomorrow to crawl my site. Found this post while searching for more info on screaming frog lol
