Reply To: Google won’t stop harassing me to raise my marketing spend on Google Ads

[myychair]

I was managing campaigns for a major consumer goods conglomerate with yearly budgets in the 10s of millions and they still harassed us over spend levels.

I straight up told my rep that if she came to a meeting again with budget requests but not optimization ideas I’d be canceling all the meetings moving forward. She tried to call my bluff but I stuck to my word and we didn’t meet with Google for about 6 months.. performance improved in that time period.