-
# The backlink anchor text needs to be relevant, not the whole site, and it helps if the page has relevant topical authority.
But the site? No….thats beyond silly. Plus it would take an enourmous amount of research and subject matter expertise to sort, order and categorize the web.
>Would such back links have a real value, since restaurants have nothing in common with our field of business?
Who gets to decide how topics are related? For a start – PageRank is pre-LLM invention. Also, LLMs can only predict patterns they are given. Humans and experts constantly move topics in and out of categories.
So at what level and to what depth are things cateogorized?
And how can Google “own” this?
# Does Topical Authority matter?
Probably. But the idea the whole site must match is a recent fabriction
# Do your Research
Origin of the myth: PR and Backlink sales trying to cover for traffic
Source of Truth: The PageRank patent and follow up Google Docs
