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You already took some great initiatives. If you want to move the needle for your business, I would suggest focusing on a few things.
1. Build strong page per core tour plus one per key area you are serving right now
2. Each page should have clear meeting point, seasonality, FAQ’s, cancellation policy and strong internal linking structure.
3. Optimize your Google business profile and publish updates regularly.
4. Make sure the NAP is consistent everywhere (site footer, citations, GBP).
5. Embed Google map in your contact page. (Pro tips: Mark popular destinations in your Google map around your service point so people will identify you easily.)
6. Start collecting reviews early and reply to every one.
7. Blog post should linkback to relevant tour pages.
8. Maintain a ratio for publishing content (60% commercial and 40% informational)
9. For schema markup use **LocalBusiness** (or **TouristInformationCenter** if it fits), plus **Product** for each tour page (price, availability) and **AggregateRating** if you have legit reviews on-site.
10. Look at core web vital, page load speed, image optimization (compressed and named well).I am confident that if you look at over 10 bullet points, your business will do better.
