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IMO option 2 is the fastest path to volume without tanking your existing performance… competitor campaigns in fintech convert immediately because intent is already there, people are actively comparing solutions.
PMAX needs 4-6 weeks minimum to learn properly in fintech because consideration cycles are longer. Two weeks won’t give you anything meaningful and explaining poor early performance to stakeholders who don’t understand PPC will kill your credibility.
Increasing budget on current RSA is safe but won’t dramatically move the needle fast enough to justify asking for more budget later. Launch competitor targeting alongside what’s working and you’ll have incremental conversions within days.
