-
It depends on your niche and media content. You have good control of what channels your ad appears on but you’ll want to review where they appear frequently.
Some tips:
– Make sure to blacklist common stuff like, “music videos for dogs”, children channels, and Youtube TV. This is straight up AFK people and a waste money
– Youtube TV stuff has the lowest conversion rate and attention rate.
– If you’re focused on conversions, add bid adjustments for mobile and exclude or add big negative adjustments for TV
– Make sure your keywords / creative match your target audience. If you know your demographic well you can focus on bidding in areas where they’re likely to see your video
