Forums › Forums › White Hat SEO › Picking a domain name: do I trust my gut feeling or the data on this one? › Reply To: Picking a domain name: do I trust my gut feeling or the data on this one?

  • PortlandWilliam

    Guest
    December 13, 2025 at 3:22 pm

    Over a decade in SEO. Couple of things:

    1. Kw volume is rarely accurate. If semrush isn’t able to determine search volume there little value to the chat data. 

    2. Is the product targeted at business owners or homeowners? If homeowners, they might not know the term. If business owners yes the domain makes sense. 

    3. Consider your DBA as well as the domain. If you change the DBA you can update your Google Business name and improve local search performance too.