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Live SERP testing rules here: Google rotates URLs and watches pogostick, dwell, and task completion – not word count or images. If AI slop ranks, it satisfied intent faster.
Ship intent-first pages with a tight lead, direct answer above the fold, unique data or a mini-tool, and blazing UX; then watch early test impressions in Search Console and iterate.
SMEs can use AI to map sub-intents, generate concise variants, and auto-build FAQ/snippet blocks and calculators – use it to speed experiments, not to shovel fluff.
