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You shouldn’t make your ambition to be a PPC specialist.
You should make it to be an entry level media planner/buyer/etc.
Whatever the most common ground floor level role is in an agency for media buying that might be adjacent to PPC. Then you express an interest in paid search and show reasonable subject matter knowledge. 9/10 times they’ll let you develop that specialization, but never before you’re useful as a grunt footsoldier crunching basics.
If you go it alone, you have to find a young entrepreneurial business that has almost no ad presence and wants the ground floor level, then use that to get a job with tons of cred attached to unlock actually meaningful portfolio clients.
