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  • fathom53

    Guest
    December 11, 2025 at 3:25 am

    Good call out for those who need this. Seen Demand Gen do well for lead gen real estate and get similar results as search campaigns.

    In ecom, all over the map, but pulling the best Meta creative and focusing Demand Gen on YouTube inventory has done really well. The CPA is 10% above our target for non-brand campaigns and should hit our CPA goal with some more work.