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Fire them. Immediately. You aren’t overreacting, you’re the only one watching the house while it burns down.
The “biology” references in a feedback article are the smoking gun. It means they are likely using a single ChatGPT thread or a poorly configured API wrapper for multiple clients and didn’t clear the context window before generating your “optimizations.” That is amateur hour level negligence.
And Article 3? Leaving the AI prompt/response in the text is the classic sign of a “churn and burn” agency. They are selling you a deliverable (30 articles/month) to justify a retainer, not actual SEO strategy.
The biggest risk here isn’t just that the new content won’t rank—it’s that they are overwriting *currently ranking* human content with unedited AI slop. Google’s recent updates (especially the HCU and core updates) have been hammering sites for exactly this kind of low-effort, scaled content.
You are paying them to de-optimize your site. Pause the contract before they nuke your existing traffic.
