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You’re not overreacting. Replacing good, human-written articles with generic, AI-generated content will hurt your SEO in the long run.
Google’s recent updates reward depth, originality, and clear expertise. Low-quality AI rewrites, especially ones that get facts wrong, lose your product focus, or cross-pollinate unrelated topics are a recipe for ranking drops and loss of trust.
Quantity doesn’t beat quality. It’s better to do fewer, high-quality optimizations that keep your brand voice and product focus than to churn out 30 weak updates a month.
Bring this up with your team, show examples of the mistakes and explain the risks. If your agency can’t deliver quality, it’s time to push back or find someone who can.
