Forums › Forums › Social Media › How do social media managers decide what content is worth boosting with ads? › Reply To: How do social media managers decide what content is worth boosting with ads? FitBasis319 Guest December 10, 2025 at 8:56 pm We usually look for organic traction first. If a post gets higher than average engagement, shares, or comments on its own, it’s a good candidate. Basically, throw fuel on the fire rather than trying to start one with a damp log.
