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I have a company using one video and version with slight variation (2 total).
Meta sales campaign.
Only adjust ad copy for sales and promotions.
Generates 20x+ consistently.
Targeting is your problem. You add ao much content, the algorithm doesn’t know what to do. Make more thoughtful, data driven, psychology strong pieces of content. You don’t need 20+ pet month. Most of my clients can’t handle that anyway (cost for time alone would 2-3x their budgets).
In contrast, I have a client who’s company fluctuates so much that one combination was a winner last month and sub 1x roas the next week. Then the following week, back to selling. If I shut it off, added new content, and saw sales return, I would be incorrect that the content made the difference.
