Forums › Forums › PPC › Unpopular opinion: Your Meta/PMax campaigns aren’t failing because of targeting, but “creative velocity” › Reply To: Unpopular opinion: Your Meta/PMax campaigns aren’t failing because of targeting, but “creative velocity”

  • fathom53

    Guest
    December 9, 2025 at 11:55 am

    This like back in the 2000s when it was all about the volume of content and blog posts. People don’t need another blog post like they don’t need another ad. If your competitor is uploading 20 ads a week then their ads just suck and don’t work. This should be about quality over quantity.

    Creative as an input in the ad auction has always been the case the last 7+ years. All Andromeda did was take it up a level and force anyone not thinking about this to think about it. With that said, some brands will find interest targeting works over broad which might do better than lookalike targeting in another account. All this to say, just having a crap ton of creative is not going to solve people’s problems if the rest of the ad account is not set up for success.