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As a brand, the first thing I look at is which brands did this person work with previously? are they in my niche? or better still, did he/she work with my competitors. Then, I want to look at the data and I’d expect to see whatever public data is out there (for example – following, views, engagements) and any additional data on sales or whatever the goal was – was it achieved. So a before and after would be great too.
