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Demand Gen can work for insurance, but only if you optimize to a clean, verified event like qualified calls; otherwise it will flood you with cheap, low-quality leads.
PMax is even riskier for this vertical because it mixes in Display, YouTube, and Search without control, so if your primary conversion isn’t airtight, quality tanks fast.
If you test either one, start with a small budget, strong video assets, and a validated lead signal, or you’ll burn spend quickly.
