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Auditing the agency’s claims before locking in the deal is a smart move. When someone says engagement is “inconsistent,” push for a clear KPI framework (e.g., engagement rate by post, comments quality, retention) and a defined test period to prove impact. Also verify that metrics account for platform differences (IG vs LinkedIn) and content/audience quality. If outcomes can’t be tied to concrete actions within a short trial, it makes sense to walk away.
