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Do you consider 30 leads per week on Google a good result? Is the cost per lead good? Does your company have bandwidth to scale up to, for example, 300 leads per week?
Meta requires good creatives so you’ll have to spend money on that, particularly when it comes to shooting professional videos. It will likely have a much higher CPL than Google.
Ignore what competitiors are doing. Just do whatever works for your company and double down on it.
