-
You don’t have good creatives which is why you gave up on Meta. By “good” I mean creatives which can speak to your niche. If search is working for you go ahead. Your Pmax is performing because of search. Ideally they should be following Meta which is why your CAC is higher than what you would want. Maybe try LinkedIn in which case you would want videos. But it’s expensive channel. This is all I can say right now.
