Forums › Forums › PPC › Sudden CPC spike on Performance Max › Reply To: Sudden CPC spike on Performance Max

  • fathom53

    Guest
    December 3, 2025 at 2:01 pm

    Last week was Black Friday and then past Monday was Cyber Monday,… so Google can get crazy and doesn’t know what to do this week. That can have things spike because Google still thinks we should be bidding aggressively when things slow down on Tuesday.

    If you are not a consumer brand doing Black Friday, then you need to audit the PMax campaign and see what else has changed in the campaign beyond the CPCs.