Forums › Forums › PPC › Started a new job. The agency they use has over 100 ad groups in some campaigns. › Reply To: Started a new job. The agency they use has over 100 ad groups in some campaigns.
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petebowen
GuestDecember 2, 2025 at 7:58 amYour instinct not to come in hot and heavy is spot on. This sub is full of posts with people asking for help after they changed something and broke the account.
If this was my problem I’d try to figure out why this structure exists before making any changes. It could be that the person who set it up was a cretin, it could also be that there was some legit reason for it. If there is no current good reason then make the changes.