Reply To: Started a new job. The agency they use has over 100 ad groups in some campaigns.

[AtttdaKing]

In healthcare I can easily imagine, that different medical specialities require high number of uniqe setups. When we were working for a local clinic, we also had dozens of ad groups, as the topics required totally different approach in targeting, keywords and ad creatives as well. If you are working for a big facility/company, with lots of medical fields, than I would say it’s just a moderate suprise to have 100 ad groups.