Reply To: Started a new job. The agency they use has over 100 ad groups in some campaigns.

[Technical_Worry_687]

It sounds like this will be a nightmare for you to guesstimate what each one does. It’ll probably not be worth your time to try either.

Consider
1. Verifying tracking is working like you want
2. Jump on a call with the agency and ask them about the setup (assuming an optimistic pov, there might be a valid reason for it, like political internal requests from your team in the past – to me the red flag is them not reaching out to you proactively to get you up to speed since you’re the new guy and wanna show your worth)

Either way, trying to guess why they’ve done stuff is taking a lot of energy from other areas where you can prove your worth as you need to in a new job