Forums › Forums › PPC › Started a new job. The agency they use has over 100 ad groups in some campaigns. › Reply To: Started a new job. The agency they use has over 100 ad groups in some campaigns.

  • TheManWith2Poobrains

    Guest
    December 2, 2025 at 6:06 am

    Are they using any automation software?

    This could be generating the excessive number of ad groups, not humans. However, any decent software should be making test ad groups inactive if they are not generating results.

    Sounds like you have a decent budget, so that permits lots of testing.