Forums › Forums › PPC › Started a new job. The agency they use has over 100 ad groups in some campaigns. › Reply To: Started a new job. The agency they use has over 100 ad groups in some campaigns.

  • DazPPC

    Guest
    December 2, 2025 at 6:37 am

    Having keywords or ad groups with low impressions isn’t inherently a problem. Pausing all the low impressions ad groups likely wouldn’t do anything at all.

    You haven’t stumbled on some low hanging fruit or anything. But I suspect there are some bigger issues here. I am more concerned about the low conversion volume campaigns.