Forums › Forums › PPC › Started a new job. The agency they use has over 100 ad groups in some campaigns. › Reply To: Started a new job. The agency they use has over 100 ad groups in some campaigns.

  • Desertgirl624

    Guest
    December 2, 2025 at 4:47 am

    There is no one size fits all structure. If they are relevant and grouped by themes it’s probably fine. Multiple match types together is fine. If a lot of them aren’t getting traffic they may not be helping anything but they also aren’t hurting anything either. They likely built them out to aim for more specific adcopy.