Forums Forums PPC Started a new job. The agency they use has over 100 ad groups in some campaigns. Reply To: Started a new job. The agency they use has over 100 ad groups in some campaigns.

  • Dry_Brilliant_175

    Guest
    December 2, 2025 at 4:29 am

    Not absurd if it works. Imo if the ad groups are grouped by theme or product it could be ok if all the ad groups are generating sufficient traffic, conversions, and the campaign isn’t limited by budget. Mixed match types is fine also if there’s a regular search term pruning process. Google is pushing everyone towards AI max so eventually match types wont matter as much. I would first check in with who is running paid search and see their logic?