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If anything, with product pages I only add in typical FAQ’s for those specific products and answer common questions for them.
The process from discovery to purchase is usually multi layered so if you can answer their questions before they come to say Reddit for product advice that can work on product pages, but trying for generic terms on those pages isn’t necessarily going to help people buy because if someone is looking for “Cheap Rental Cars” they’ll get the top brands for it also you want to check how many paid ads run on the keywords.
If anything if you want to promote with AEO and SEO I’d work on citations and getting PR articles with those words included with your company because the citations will get picked up by other sites.
Also, if you want to prep for AEO as well it always helps to understand that people will search for more keywords. Example I use it to source top products for my my home so if I’m looking for Vinyl Flooring I’ll go “I’m looking for highly rated and reviewed vinyl flooring that is in dark walnut and pet safe for my room” it can pull up the top options then I can further narrow it down based on price and so forth. Chances are Google will eventually change it’s algo for gemini anyway so I always say do that and make sure you’re pricing is right because if someone see’s the item for cheaper on Amazon than say Bed Bath and Beyond then they’re going to buy from Amazon 10 fold.
