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During migrations, keep page purpose intact: product pages target specific product terms while category pages target generic queries like cheap rental cars.
LLMs aren’t strategists – use them for checklists and drafts, then validate with SERP reality, GSC/GA4, and a crawl. Minimize URL changes, map 301s for moved/retired pages, preserve titles/meta/schema/internal links, and keep speed tight.
Expect some turbulence post-launch and monitor closely to iterate.
