-
It can be trusted with 60% confidence. That too when you prompt it with clear context and your target. If you have product pages, then your keyword is the product name.
Create different blogs or category pages for keywords like cheap rental cars.
From my understanding, just create the site that helps the user. Google just follow users most of the time. If users understand and spend time on your site, your authority automatically goes up.
Google currently has so many mood swings. Even their own gemini cannot understand all those swings. Just optimize for your target audience, keep pages fast, keep everything Google wants like meta details, internal links and schema and call it a day.
