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Backlinks are one part, but what about your keywords and your areas of focus ?
Our SEO team started with an audit, then a keywords list (that I wen through and updated as well because I’m in a very specific market), they worked on text to help us rank on Google and Google maps.
I saw an increase in trafic and also an increase in demands related to the keywords we worked on. I also regularly monitor our place in google on our important keywords to see if we need to tweek some things.
Wishing you the best !
Start to collect your data now so you’ll know if you have more contacts/leads or not in the year following the project.
