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AI Overviews are getting competitive, so for the new year, I’d focus on clean, useful content that answers questions directly, shows real experience, and builds strong topical authority. Quick wins usually hide in Google Search Console, look for high-impression, low-click queries, pages ranking in positions 2–8, and missed FAQs. GA4 can also help by showing which pages people land on but don’t stay on. Small fixes in these spots often give fast, meaningful results.
