Forums › Forums › White Hat SEO › Re-building a website from the ground up and maintaining SEO value › Reply To: Re-building a website from the ground up and maintaining SEO value PortlandWilliam Guest November 27, 2025 at 5:27 pm As long as the redirects are in-place you should maintain rankings for each page. We’ve found the shorter the URL the better the ranking for our SEO clients but there’s some debate about that and it might depend of UX value and industry.
