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There’s a cheap connector called https://www.weavely.io/ that will throw all your data in to big query and you can run some stuff with that. I’ve been playing around with it but not developed much.
I do have a ltv by campaign cohort model but that’s just based on transactions and order lines. I guess the end game is to run analysis on all the ad platforms and see off there are any correlations that aren’t obvious without a big data set.
There’s also built in looker reports and a mmm in https://www.weavely.io/ that I’ve not explored yet. I just signed up because it was like £5 a connector and thought I’d try it out. It’s almost too cheap as if it was more, I’d be like trying to get the most out of it.
