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Create one small exact-match search campaign with only your highest-intent keywords. Keep it tight (1–5 keywords max) and structure it so Google can’t guess you’re forcing precise matching. This gives you clean diagnostic data: if impressions are still low, the issue is ad rank or competitiveness, not targeting. If impressions pick up, then your broader campaigns aren’t aligned with search intent yet. It’s a simple test, but it tells you exactly where the bottleneck is.
