Reply To: how do you research for content before creating an article?

[thescco]

I start with the SERP to map intent and headings, then mine People Also Ask, Reddit, Quora, and competitor FAQs for real questions. Pull keywords from GSC/Ahrefs, group by topic, and interview a user or SME for examples. Outline, add stats/sources, write, then fact-check and update after publishing.