Forums › Forums › PPC › How are you scaling Google Ads budgets for Black Friday while keeping CPA stable? › Reply To: How are you scaling Google Ads budgets for Black Friday while keeping CPA stable?

  • Goldenface007

    Guest
    November 24, 2025 at 5:01 pm

    You shouldn’t be letting CPA eat your already thin promotion margins. Increased conversion rate should make up for your lower AOV and you should be focusing on driving more volume at your target ROAS.

    We’ve had our campaigns optimized for our tROAS for months and now just pushing the increase budget button to keep up with demand.