Forums › Forums › White Hat SEO › We’re redoing our agency’s SEO work.. I’m a bit anxious about the side effects › Reply To: We’re redoing our agency’s SEO work.. I’m a bit anxious about the side effects
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vladi5555
GuestNovember 24, 2025 at 9:10 amWhat do you need SEO for exactly?
If you’re trying to rewrite your pages just to improve their readability and conversions, that’s a job for a copywriter, not an SEO.
If you want to rewrite them because they’re not bringing in enough organic traffic/sales, then sure, on-page SEO optimization can definitely help. This is pretty easy to do and doesn’t really require an agency for just that. Make sure the main keyword you want to target for each page is in the H1, H2 and a few times throughout the page. That’s more than enough.
Long-term, you should focus on link-building if you want to increase authority, which is the toughest and most important part about SEO.
Send me a message privately and I’ll take a look at your website personally (for free of course). I can only suggest so much without taking a look first hand.