Reply To: We’re redoing our agency’s SEO work.. I’m a bit anxious about the side effects

[corneliusdog25]

The body text isn’t that relevant – pages can rank for keywords without even mentioning them. It just needs to read well, match search intent, and clearly present the info (eg use subheadings). So write it however you like.

The titles, subtitles, meta title and meta description do matter. They should include the target keywords of the page, and the H3s (sub subheading) should support the H2s (subheading), and the H2s should support the H1 (primary heading of the page).

Don’t use DA as an indicator of SEO success, for two reasons:
1) It doesn’t represent your visibility. You could get no clicks with a high DA.
2) It can be spoofed, which I’ve seen SEO agencies/freelancers do (particularly on Fiver) so they can say “SEO is working” when your website is doing you no good.

You need to judge SEO success by increased rankings for target keywords (something your customers search for that has decent search volume – being #1 for some search term that gets 10 searches a month isn’t the end goal of good SEO) and by increased website visitors.

Hope this helps.