Forums › Forums › White Hat SEO › We’re redoing our agency’s SEO work.. I’m a bit anxious about the side effects › Reply To: We’re redoing our agency’s SEO work.. I’m a bit anxious about the side effects
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therahulchavan
GuestNovember 24, 2025 at 8:27 amWhat was the goal given to third party agency?
Increase DA, or rank higher on Google to get more traffic?
If the goal was rankings and they thought DA was the path there, it’s not true. DA is a Moz metric, not a Google ranking factor. You can increase DA with backlinks and still not rank.
Good DA doesn’t guarantee rankings. Rankings come from content that demonstrates expertise and proper site structure.
So maybe rewriting all pages is good way for you.
Keyword stuffed, unreadable content doesn’t rank long term anyway.
If your rewritten pages read better, communicate what you do clearly, and sound human. Not keyword spam. I would add just few steps in your rewriting process.
1. Goal keyword for each page – Decide what each page is trying to rank for
2. Content structure – For each page, map out what needs to be covered.
3. Cover the complete topic: What you offer, How it works, Who it’s for, Problems you solve. Your process/approach. Related services .
4. Research for SEO terms: i) Look at top companies in your industry. ii) What terms, concepts, processes do they naturally mention? iii) Find common in top sites in your industry, make a list.
Fit them into your content structure.Repeat for each page.
When your content covers the full scope of each topic, you’ll rank for the main keyword AND all its variations naturally. With the help of AI+Right inputs, you can speed up rewriting the process and finish faster. If your new content covers the topic better and reads naturally, rankings should improve, not drop.
What’s your industry/business type?